Alasdair Pepper
Partner
Highlights
Past and present clients of Alasdair's are diverse and include:
- Multinational and national companies, chairmen and managing directors from a range of industry sectors;
- Some of the wealthiest businessmen in Britain;
- Members of the royal family;
- Members of the House of Lords, MPs and MEPs;
- Judges, barristers and solicitors;
- Human Rights Campaigners;
- Film directors, actors and actresses;
- The Football Association, Premiership football clubs, chairmen of football clubs and premiership footballers;
- Newspapers and book publishers.
He has obtained six figure libel damages for several of his clients, for example £150,000 for Kevin Keegan and multi million pound settlements on some of the commercial litigation that he has conducted for clients.
Under the auspices of the Civil Justice Council, Alasdair was at the forefront of Carter-Ruck's efforts to mediate aspects of its CFA scheme with publication lawyers. He is also regularly invited by the Civil Justice Council to conferences held by it into aspects of litigation which it is reviewing. In 2009 Alasdair appeared before the Cultural, Media and Sports Select Committee of the House of Commons in a briefing seminar for the Press Standards, Privacy and Libel Inquiry.
Alasdair is a member of the Media Section of the International Bar Association and has spoken at conferences around the world.
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- One of the most experienced media lawyers in the business. He has been a partner in the firm since 1986.
- Also undertakes commercial litigation work for a number of clients.
- Viewed as having "a no nonsense style, gets things done and clients like him".
- Alasdair is the architect behind the firm's successful Conditional Agreement ("No Win, No Fee") scheme and negotiated the ATE insurance offered with it.
- He devised the firm's MediaAlert Service, through which the firm helps clients to deal with unwanted press interest.